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DO YOU REALLY NEED A C'T'O?




Do you really need a CHIEF TRANSFORMATION OFFICER? 📣 



It depends on: 


- The size of the company


- The size and complexity of the Transformation


- The goals and urgency of the Transformation 



The C'T'O can act as: 



⚡ The Crisis Manager -  respond to a crisis or major setback with the aim to stabilize the business, the financials, the discipline and execute on the updated strategy



đŸ’œ The Upgrader - upgrade the business and operating model with the aim to create a sustainable change with a long-term growth perspective



💡 The Innovator - shifting the business model strategically, implement new digital capabilities or entering an entirely new product category or market



The lines between these roles are not fixed and may overlap. 



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